Usability Testing & Iteration
Usability Testing & Iteration is all about catching what’s not working - before it goes into a live environment
By testing early and often, we learn how real Users experience your product and where things get stuck.
Then we make improvements based on real feedback, not guesses. It’s a fast, honest way to shape better experiences and avoid costly rework later.
How
Lightweight testing
We test quickly and often, with real users or stand-ins, to spot friction, confusion, or things that don’t quite resonate with Users.
Remote or in-person
Depending on the setup, we run tests remotely or in person. We use tools like Maze, Useberry or simple click-throughs to validate flows and copy. Sometimes in high fidelity and sometimes with wireframes or low fidelity prototypes.
Rapid iIteration
We take what we learn and improve fast, whether it’s tweaking a button label or rethinking a flow. It’s small changes that may or may not have a big impact. No noticeable impact is still a valuable result, it tells us something.
Feedback loops
Testing isn’t a one-off. We build it into the design process so that feedback and iteration go hand in hand – every step of the way. We also offer one off initiatives where we trim and A/B test a specific flow or design.
Why
User Personas and Story Mapping help your team stay focused on what really matters – the end User.
They make it easier to spot gaps early, avoid building the wrong things, and agree on what to do next. When everyone understands who you’re designing for and what they need, it’s way easier to make smart choices and move forward together. Whether it’s a B2C or B2B product or service.
