Ongoing Support refers to the continuous assistance and maintenance provided after a product or system is launched — ensuring it runs smoothly, securely, and reliably.
This can include troubleshooting bugs, managing updates, monitoring performance, and responding to user-reported issues. Ongoing support is critical for keeping systems current, minimizing downtime, and delivering a strong user experience.
For SaaS platforms and cloud-native applications, support also extends to infrastructure management, service uptime, and integrations — often handled via service-level agreements (SLAs) and support tiers.
