The Customer Discovery Process helps businesses understand their users’ real needs, behaviors, and pain points before building products or features.
This process is about listening before building. Through structured interviews, observation, and testing early hypotheses, teams gather insight that drives smarter product decisions. It’s the foundation of lean startup methodology — and often the most skipped step in failed products.
Rather than validating ideas, the focus is on learning: What are users trying to solve? What alternatives do they use? What do they actually care about? These insights shape everything from value proposition to MVP design.
When baked into your innovation workflow, customer discovery minimizes waste and maximizes relevance. It ensures you’re building something people want — not just what your team thinks they need.
