Product Launch Planning
More than a date - a plan for success
Product Launch Planning is about more than just picking a date. It’s about making sure the product is ready, the experience is polished, and the right people know about it. Inside and out.
Whether it’s a web feature, mobile app, or full product release, we plan and align across design, dev, and stakeholders to land the launch smoothly and make it count.
How
Launch with intent
We start by defining what success looks like. Is it adoption? Conversion? Activation? From there, we plan what needs to happen pre-launch, during, and after across product, design, and communication.
Cross-functional coordination
We work closely with Developers, Managers, and potential Marketers to make sure everything is aligned, from product readiness and QA, to App Store assets, internal comms, or/and Help Center content. There’s no limit and the scope can be different for everyone.
Web and app-specific workflows
For web: we manage staging, go-live timing, analytics tagging and fallbacks.
For apps: we support TestFlight/beta testing, App Store/Play Store submissions, rollout phasing, and release notes.
Pre & post-launch checklists
We use structured checklists to make sure nothing slips through, from copy and links to tracking and user flows. After launch, we track behavior and feedback to catch anything unexpected and spot opportunities for improvement.
Why
A strong launch isn’t just about hype, it’s also about trust.
If done right, it sets the tone for the product and builds confidence with users and internal teams. Planning well means fewer surprises, smoother adoption, and faster learning after release, whether it’s a tiny feature or a flagship release.
