Product-Market Fit
Where real traction begins
Product-Market Fit is the point where your product clearly solves a meaningful problem for a well defined market, and your users know it. It’s when real traction begins. But getting there requires much more than launching an MVP and hoping for the best. Product-Market Fit is built through continuous learning, iteration, and alignment between the product, the users, and the business model.
It’s the milestone where retention increases, word-of-mouth spreads, and growth becomes scalable. Companies that succeed here have gone beyond assumptions – they’ve built something people genuinely want.
How
Segmented user testing
Break down your market into clear segments and test how different personas respond to the product. Adapt based on usage patterns and feedback.
Retention and engagement metrics
Track key indicators like activation, usage frequency and churn to assess how well the product fits real user behavior.
Jobs-to-be-Done interviews
Explore the deeper motivations behind why users “hire” your product and use those insights to refine your offering.
Iterative product refinement
Continuously improve based on user feedback, without losing sight of the original problem you’re solving.
Value proposition tuning
Revisit your messaging and positioning to ensure your product clearly communicates its value to the right audience.
Why
Reduces guesswork
Product-Market Fit brings evidence-based clarity on what works, and what doesn’t, in the eyes of real users.
Drives organic growth
When users love the product, they stay, come back, and recommend it to others. It creates a self-reinforcing growth loop.
Attracts investment and talent
Traction signals a lower risk for investors and makes it easier to attract skilled people who want to build on proven momentum.
Enables scalability
Once the core product consistently delivers value, teams can focus on marketing, growth and operational efficiency with confidence.
