Problem-Solution Fit
Every great solution starts with a clearly defined problem
Problem-solution fit is the process of validating that a real, widespread problem exists before building anything. It helps teams avoid costly assumptions and instead focus on solving something that truly matters to the target audience.
By applying structured approaches like Lean Customer Development and hypothesis-driven thinking, We help you test, refine, or reject your early ideas using simple tools before investing in development. Reaching problem-solution fit is the first critical milestone on the path to product-market fit and works hand in hand with tools like Design Sprint to ensure the right problem is being solved in the right way.
How
Validate the Problem
Clearly articulate the problems you believe exist, for whom, and why they matter. Confirm or reject your assumptions by engaging with real users.
Validate the Solution
Make sure your target audience values the proposed solution to the problem you’re addressing. Iterate on both the problem and the solution as you learn more.
Lean Customer Development
A structured approach to validating (or invalidating) assumptions by listening to users without pitching a solution too early. Use methods like qualitative interviews to understand how real and frequent the problem is, and whether itβs painful enough for users to want it solved.
Design Sprint
A fast and focused way to move from problem to potential solution in a short time. Prototype one or more ideas and validate them quickly by testing with real users.
Why
Working with Problem Solution Fit reduces the risk of building something that nobody needs. It sharpens focus, saves time and money, and lays a foundation for customer-centric growth. When teams have clear proof that a real problem exists and that their solution actually solves it, everything from product development to stakeholder alignment becomes easier. In short, it helps you build the right thing before you build the thing right.
