Wireframing is the process of creating low-fidelity, structural layouts of a digital product to define content placement, user flow, and interface hierarchy.
Wireframes are like blueprints. They map out how users will interact with a product — without getting distracted by colors, fonts, or final visuals. This allows teams to focus on function first, then move into form.
Created using tools like Balsamiq, Figma, or Whimsical, wireframes help teams iterate quickly, align on ideas, and spot usability issues early. They’re particularly helpful for scoping MVPs, designing onboarding flows, or visualizing new feature sets.
Wireframing bridges the gap between strategy and design. It saves time, avoids rework, and brings clarity to what the product should do — before deciding how it should look.