Product Analytics Setup is the process of implementing the tools and tracking needed to understand how users interact with your product — and where you can improve.
It starts with identifying key events and user actions to track, like signups, drop-offs, feature usage, and retention points. Then, tools like Mixpanel, Amplitude, Heap, or GA4 are configured to capture, visualize, and segment that data.
The goal isn’t just raw metrics — it’s insight. Teams use product analytics to identify friction, test feature adoption, measure outcomes, and guide roadmap decisions. Without this setup, you’re flying blind.
For growing companies, analytics becomes the backbone of experimentation, iteration, and growth strategy. It aligns product, design, and marketing teams around real user behavior — not assumptions.
