A Design System is a centralized set of rules, principles, and reusable assets that ensure consistency and coherence across all digital product experiences.
It typically includes design tokens (colors, spacing, typography), accessibility guidelines, branding rules, tone of voice, and documentation on how to apply them. The goal is to maintain a unified user experience across teams, platforms, and products.
Design systems align product, design, and engineering by creating a shared language. For fast-scaling teams or organizations managing multiple interfaces, a system reduces duplication, increases design velocity, and preserves brand integrity.
A well-maintained design system becomes a strategic asset — making it easier to scale design efforts without reinventing the wheel every time.
